Archive for June, 2007

What To Do When Your Website Is Sucking Wind

You’ve put up your landing page, and your sales system is humming like a finely tuned machine.

It’s time to open the traffic floodgates, so you drop some money on targeted ads and the visitors start trickling in.

A few days and 312 clicks later, you still don’t have a single sale. You think to yourself, “Something must be broken” …so you run through your entire sales process and place a test order on your cart.

Hmmm… everything seems to be working.

You ask a few friends to review your sales copy, but they all tell you “it looks fine.”

You wonder if maybe it’s the ad you’re running or the keywords you’ve selected, so you test your ads, test different traffic sources, test headlines, test prices…

5 days and $300.00 later, you’ve got 1223 clicks and only 1 sale. What the heck gives?!!

Your website is sucking wind… and you don’t know why.

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More Rich Jerk Playboy Party Controversy

Would you unsubscribe from a marketers list because he or she promotes something that conflicts with your personal beliefs?

I just read a post from a well know and respected marketer I’ve worked with in the past. In his article, he was calling into question the morality of those of us who are promoting the Rich Jerk Playboy Party.

Apparently, people are removing themselves from the lists of anyone who would dare promote the party at the mansion. I can’t say I’m surprised… (sigh).

POST EDITED on June 29th

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Rich Jerk Playboy Mansion Party For Marketers…

Join us at the Playboy Mansion (and for dinner the night before)

Yes, it’s true…

The Rich Jerk is hosting a shindig at the Playboy Mansion on August 17th… and because it’s for charity, I’m going to make it worth your while (even though I won’t get a red cent for it)

I’ve asked a few of my marketing buddies to host a special dinner just for you the night before. (you will recognize a couple of them from the 30K DVD.)

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Blog SEO Webinar With Denis de Bernardy

Denis de BernardyTonight I’ll be hosting a Blogging SEO and Monetization webinar with Denis de Bernardy, founder of the awesome Semiologic turn-key blogging SEO package powering this site.

Update: The call is complete, you can listen to the podcast here.

Denis is a grandmaster technical wizard who understands marketing… a very rare combination indeed.

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How to get prospects to beat down your door and hand you money!

Journey into the Mind of the Buyer

What makes a motivated buyer?

Many of the prospect who see your ads and visit your website already have a certain level of buying motivation when they arrive.

The question is: What can you do to dramatically amplify the desire to buy?

In traditional “offline” sales, you have the benefit of building trust and developing rapport in person. So how do you accomplish this in the faceless world of online marketing?

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