Keyword density has long been an important part of search engine optimization. Just as writing articles that get search engine attention have long been the goal of internet marketers and webmasters alike.
In the past the goal was to focus on a primary keyword. For a brief period of time search engine ranking could be improved by spamming a single keyword many times through out your page and your site. This however quickly changed as junk sites began to clutter the search listings. Not only is overuse of a single keyword less effective, it can flag your site as mischievous and have you de-listed quicker than can say SEO. Simply using the same keyword many times is much more damaging than good.
You may have heard that content is king. This is no longer the case. While content certainly is important, CONTEXT has taken the seat at the throne. As the search engines evolve and become more intelligent, they will continue to improve their ability to emulate a live human. Search engines are getting better at analyzing content to determine its theme and relevance to a particular subject based on the context of the content.
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