Keyword Density and Search Engine Attention!

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Keyword density has long been an important part of search engine optimization. Just as writing articles that get search engine attention have long been the goal of internet marketers and webmasters alike.

In the past the goal was to focus on a primary keyword. For a brief period of time search engine ranking could be improved by spamming a single keyword many times through out your page and your site. This however quickly changed as junk sites began to clutter the search listings. Not only is overuse of a single keyword less effective, it can flag your site as mischievous and have you de-listed quicker than can say SEO. Simply using the same keyword many times is much more damaging than good.

You may have heard that content is king. This is no longer the case. While content certainly is important, CONTEXT has taken the seat at the throne. As the search engines evolve and become more intelligent, they will continue to improve their ability to emulate a live human. Search engines are getting better at analyzing content to determine its theme and relevance to a particular subject based on the context of the content.

That's right! This means that search engines will scan your website to determine your them based on your primary keywords and other factors and then compare them to other sites that have already been determined to be authority sites. It will compare your content and see if you are using the same verbiage within your content in the correct density.

What does this mean to you? Learn how to focus on pleasing the appetite of the new search engine algorithms and you will easily beat out your competition if they do not do the same.

New SEO Tools are beginning to reflect this search evolution, and they assist you by providing seo tips, providing keyword research, and helping you with proper keyword optimization. An example of a new "keyword density" seo tool is Article Jockey

Article Jockey is a FREE web application that you can use to produce articles and content for your website that are SEO Optimized for the correct keyword densities. It also helps you check for the proper use of LSI (Latent Semantic Indexing) Search Engine Proven Synonyms, and excellent usage of long-tail and expert verbiage keywords.

A very powerful paid tool that helps you to accomplish this and more is Content Composer by Jason Potash. This is a mature application in its 3rd version. Jason announced today that version 4 is complete and ready to be released within the next week. This article was written with the assistance of Content Composer version 3.3.

Both tools give you tips and tell you when your content is correctly optimized, however as you might imagine a paid tool has a significant number of additional benefits such as creating many variations of your article and checking them for plagiarism before submitting them.

If you are serious about developing a long term natural search listing strategy, the you must educate yourself on the new rules of optimization. If you do not pay attention to these changes then you are leaving a lot of search engine recognition on the table.

So remember that keyword density is not just about using your primary keyword, it is also about using the correct associated keywords and synonyms in the proper density through out your content. This will let the search engines know that your website contains expert subject matter and is worthy of a high natural search listing.

For a complete education on The New Rules of SEO visit http://www.marketdomination101.com

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