Marketer, Thou Shalt Create A Realistic ___ _!

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Answer To Yesterday's Riddle: Marketer, Know Thy _______!

If you guessed "Metrics", you were correct.

Casey, Andrew, Glen, Diane, Stephen, Irwin and Doug got this one correct.

If you haven't read the Ultimate Sales Funnel yet, you will need to for this next "commandment."

"Marketer, Thou Shalt Create A Realistic _______ _____!

Hint #1: The first draft should be completed after the initial research and collection of market trending data, but should be considered before you even start researching.

Hint #2: It will change over time, and will affect many other aspects of your business. As you get a firm grasp on your metrics, the projections in this become "scientific."

Hint #3: Companies that do this right, will exploit gaps and discover new ways to test, optimize and monetize.

Can you guess what this is?

Post your answer here

Tim Erway

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Comments on Marketer, Thou Shalt Create A Realistic ___ _! »

September 6, 2006

Dan Kelly @ 11:47 am

A: Sales Funnel

I loved the flowcharts and the great explanations of each metric.

Great stuff!! Dan Kelly http://www.MiniSiteSecretsRevealed.com

Evoyne Harris @ 12:00 pm

The answer is: Market Analysis.

Paul D. Guyon @ 12:04 pm

Tim,

In the split testing video, there were numbers under the actions column. Does this number indicate number of people who opted in (e.g. entered the name, email and hit submit)?

Thanks.

P.S. I believe I will leave the answer to question #2 for someone else. It would be cheating if I gave it away