Marketer, Thou Shalt Create A Realistic _______ _____!

Answer To Yesterday’s Riddle:
Marketer, Know Thy _______!

If you guessed “Metrics”, you were correct.

Casey, Andrew, Glen, Diane, Stephen, Irwin and Doug got this one correct.

If you haven’t read the Ultimate Sales Funnel yet, you will need to for this next “commandment.”

“Marketer, Thou Shalt Create A Realistic _______ _____!

Hint #1: The first draft should be completed after the initial research and collection of market trending data, but should be considered before you even start researching.

Hint #2: It will change over time, and will affect many other aspects of your business. As you get a firm grasp on your metrics, the projections in this become “scientific.”

Hint #3: Companies that do this right, will exploit gaps and discover new ways to test, optimize and monetize.

Can you guess what this is?

Post your answer here

Tim Erway


15 Comments

  1. A: Sales Funnel :-)

    I loved the flowcharts and the great explanations of each metric.

    Great stuff!!
    Dan Kelly
    http://www.MiniSiteSecretsRevealed.com

  2. The answer is: Market Analysis.

  3. Tim,

    In the split testing video, there were numbers under the actions column. Does this number indicate number of people who opted in (e.g. entered the name, email and hit submit)?

    Thanks.

    P.S. I believe I will leave the answer to question #2 for someone else. It would be cheating if I gave it away ;)

  4. business plan

  5. The answer is revenue model.
    Glen

  6. Revenue Model.

  7. Revenue model

  8. business plan

  9. Great stuff Tim!

    Keep it coming.

    Many thanks,

    Sam

    http://www.dirtyworksolutions.com

  10. Realistic Revenue Model

  11. Though shalt create a realisitic revenue model.

    You’ve been doing your homework!
    (Now we know that you actually do use your own stuff :-)
    This is the type of research I exactly want to know about.

  12. Revenue model.

  13. more of strategy and less of research with short term planning

  14. Business plan/Revenue Model