It’s what master marketer, Tom Bell calls the “Magic Slot Machine.” It’s the method by which you can take control of your advertising, reduce your costs, increase sales and drive more revenue into your business. It’s the simple way to know scientifically, the amount of money you will make for each and every advertising dollar you spend.

It’s called your marketing metrics or performance metrics and you have two choices… you can either be a metrics master, or a marketing slave. Yes, understanding your metrics is really “that” important to your online success.

Metrics based marketing is one of the most commonly neglected practices in internet businesses, and it amazes me how many marketers take the “shotgun approach” with their advertising efforts.

Whether you pay for traffic, or you are getting traffic from your search engine optimization efforts, you are investing either money or time, and the ultimate goal should be to get the absolute highest return on your investment possible, and it all comes down to this…

• Knowing your conversions through each step of your sales funnel (click, lead, sale, up-sell, etc.)
• Knowing how much it costs you to get a visitor
• Knowing how much it costs you to acquire a new lead
• Knowing how much it costs you to get a sale
• Knowing how much each customer is worth to you in the first 30, 60 and 90 days (so you don’t go broke!)
• Knowing the value of your visitors by traffic source and your highest ROI traffic (so you know where to focus your resources)
• And finally, knowing exactly what to do spend less to acquire clicks, leads and sales & and how to increase the value of your customers so you can out-maneuver your competition

If your head is spinning, I have good news…

First of all, you don’t need a mathematics degree to figure this stuff out. There is tracking and analytics software you can use that will do all the complicated stuff for you. All you need to do is set it up once, and your metrics are calculated for you, auto-magically.

One of the tools we use is free, and it’s very easy to set up. If you aren’t using Google Analytics, take some time right now and watch these Free Google Analytics Tutorials.

Your Metrics Mastery Action Plan

Sign up for a free Google Analytics account

Watch the free Google Analytics training videos (a hat tip to Ian over at ConversationMarketing.com)

Read The Ultimate Sales Funnel Report

Sign up for The Ultimate Sales Funnel Advanced Internet Marketing Course

That’s all for today!